"The Setouchi region and its surrounding areas,
Environmentally friendly, safe and comfortable
We want to make it a “promotion area for cycling” that is recognized around the world. ”

From that thought, Setouchi Vélo was born.
Aiming to improve the brand value of the Setouchi region,
Sustainable regional development of the Setouchi region and its surrounding areas
Aiming to achieve this goal, various regions and institutions are working together to implement various initiatives.